Chapter 1 : a call to redefine trade promotion --

Strategic challenge 1: balancing needs -- Strategic challenge 2: Need vs. demand -- Strategic challenge 3: Total competitiveness response capacity -- Strategic challenge 4: Who is the client? -- Strategic challenge 5: Coming onshore to promote new capacities -- Strategic challenge 6: Generating synergies -- Strategic challenge 7: Lowering the cost of doing business -- Strategic challenge 8: shortcutting the internationalization process -- Strategic challenge 9: Reorienting trade promotion to develop long-term relationships -- Strategic challenge 10: Promoting foreign direct investments --

Chapter 2 : initiating the process --

The strategic response -- Building capacity for better understanding of the market -- Moving up the value chain -- Improving the national competitiveness environment --

Chapter 3 : strategic linkages --

Planning and consensus-building linkages -- Implementation and efficiency-building linkages -- Performance monitoring and assessment linkages -- Mandating linkages -- Promoting informal national networks -- Promoting private-sector linkages -- Developing functional linkages --

Chapter 4 : rethinking evaluation --

Evaluating programmes -- Evaluating providers -- Evaluating strategies at the macroeconomic level -- An enterprise-focused approach to evolution -- A strategic approach to evaluation --

Chapter 5 : drivers of competitiveness --

Competitiveness driver 1: priority of rapid response -- Competitiveness driver 2: Globalization of the supply chain -- Competitiveness driver 3: increasing importance of the product's service envelope -- A final word: the public sector's influence over business competitiveness --